Autumn of 2008. With a rapidly growing product selection that was approaching 15,000 items, the Scandinavian furniture giant was facing a remarkable challenge: How to make it easy and accessible for the retailers to estimate the large amount of products and at the same time ensure that every single price is up-to-date all the time? One thing was for sure – an old-fashioned printed catalog would be an outdated solution to a present problem.
 

The web agency Co3 was assigned the case and it quickly became evident that they would need to think outside the box in order to solve the problem. The also had to keep in mind that every single one of Actona's retailers had specific, individual requests for the information the needed. 

The answer was an intelligent integration between Actona's existing ERP system and the retailer extranet.

Individual price list with a single click 

By establishing live integration between the ERP system and the retailer extranet Actona only have to maintain their price and product data in one central place. This has reduced the workload and ensured that the retailers always have access to relevant and up-to-date price lists online. 

Web agency Co3 has cleverly also used the latest technology in the e-business platform Dynamicweb eCommerce to accommodate the retailer' individual needs for modified information. In this way you can search for products in the entire product selection of 15-20,000 items and put together your own list and export it to a PDF, creating a professional price list with just a single click of the mouse.

Besides the convenience of this online catalog tool, this solution helps Actona save a lot of time and resources, because it renders the retailers much more self-sufficient! 

Marketing manager Charlotte V. Kristensen from Actona Company expresses her satisfaction in so many words: 
 

It's always a challenge when you come up with a brand new solution. Ours will no doubtless be one of the most vital tools our sales department will use! And one thing is for certain - this is only the beginning.

Actona Company A/S in short

Actona Company is a furniture manufacturer based in Holstebro, Denmark. More than 15,000 products are sold all over the world, focusing on America  and Northern Europe. Actona produces over 1,700,000  chairs, over 225,000 dining tables, 370,000 couches and 260,000 swivel chairs each year.