Auto Bild.dk accelerates in Denmark!

As the publishing house Forlaget De Luxe A/S (Ltd.), which publishes Auto Bild.dk, were looking for suitable solution, they chose to turn to the advertising agency Gottlieb & Co A/S reklamebureau which has more than 25 years of experience within the advertisement business. Subsequently, it was up to the advertising agency to find a software solution which was able to live up to the requirements and wishes that the publishing house had put forward.
 
Gottlieb & Co A/S reklamebureau chose to build the website in Dynamicweb as it allows all users, irrespective of IT knowledge, to update and maintain the website without having to give the website layout lower priority.

“We find the website interesting as it is built as a dynamic news page. It has to be up-to-date with the latest news at all times. Thus, the website is built by using a simple layout which makes it extremely user-friendly and easy to navigate in”, says Jacob Mohr Hansen from Gottlieb & Co A/S reklamebureau. 

How the universe was created…

In close cooperation with Dynamic Systems and Forlaget De Luxe, the advertising agency developed a solution which was able to fulfil the requirements above. In addition to the common elements, such as sending out newletters and publishing news, the website also has frequent polls among the visitors which create interactivity and interest in various topics within the car universe. Moreover, the website has several target groups, and Auto Bild.dk wanted everybody from car enthusiasts to other car-interested people to be able to understand the articles on the website. Thus, the site uses fact boxes which explains technical terms in a short and concise way. This means that readers with varying knowledge about cars are able to read the different articles - unknown words can be explained simply by moving the curser over the word.
 
The website also managed to let sound and images form a synthesis by implementing a comprehensive Multimedia Gallery which contains a multitude of images as well as streamed videos. This is surely quite difficult to integrate into a physical car magazine...

However, the development of the website does not end here. Among others, future plans are that the multimedia gallery should contain 3D images which really enables the website to display the core product, cars, in a new, interactive and dynamic way.

Auto Bild.dk in brief

Auto Bild.dk is published by Forlaget De Luxe A/S which also publishes the leading Danish luxury magazine regarding interior design, Bolig Eksklusiv. Auto Bild.dk has a strong editorial staff which is deeply committed to cars and car-related topics. Even though Auto Bild.dk primarily contains articles from Denmark, they also cooperate with the German publishing house Axel Springer which started Auto Bild 20 years ago. The magazine is now published in 24 countries throughout Europe which makes it the largest car magazine in the world. This means that Auto Bild.dk is able to deliver current, exciting articles and news from not only Denmark but also from many other countries as well.

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