A virtual World of Fun

Thus, Scanad Udviklingsbureau chose to divide the website into different main areas which appeals to different target groups directly from the front page – while giving the visual aspect high priority, of course. This means that it is extremely easy for users to find relevant information, and the information is displayed in the right way:

 

“Our new website required that we gave ourselves the time to analyze and identify our main target groups, which kind of information they require and how it should be presented on the website. We then made sure that each section contained segmented and targeted information of high relevance to each visitor type. This has greatly improved our external communication!”, says Marketing Manager Marianne Larsen from BonBon-Land.

 

The website is based on a Dynamicweb Business solution. Visitors can see the daily programme of the park (through the Calendar module) and it is also possible to sign up for newsletters through the Newsletter module. Moreover, visitors are able to browse through a virtual catalogue which actually resembles a physical catalogue. Of course, the website has to contain loads of images from the park which is handled by using the Image Gallery module.

 

However! The largest feature on the website is the Children’s section (only available in Danish) which applies to all children from 1-99 years! In this section, it is possible to find competitions, puzzles and other activities. Moreover, the amusement park can be fully explored by using an interactive map where it is possible to read about each amusement and activity. The map contains images and videos from each amusement and it is also possible to download funny wallpapers for the desktop. The Children’s section also enables children to write a begging mail to their parents in order to persuade them to visit the park, unfold their creative talents by using an on-line painting book or they can win prizes by designing their own amusement. Fun, fun, fun for children of all ages…!

 

Thus, the website has certainly improved BonBon-Lands presence on the Internet, and visitors are now truly able to visit both a physical and virtual “World of Fun”…!

As the Danish BonBon sweet bags gradually became more and more popular during the 1980s and 1990s, many children and kindergartens wanted to see how the cheeky sweets were made. Thus, BonBon-Land was opened in 1992 as a small building with a small-scale sweet production, a cinema, a shop and a couple of boats on the lake. However, the park soon had over 172,000 visitors, and the big demand resulted in constant expansion with the result that BonBon-Land quickly grew from little to big, making BonBon-Land what it is today.

 

BonBon-Land is currently the 4th largest amusement park in Denmark and it was Denmark's 5th biggest tourist attraction in 2005. The park has over 420 seasonal employees and the park area is 125,000 m² which gives a total area of 350,000 m² including parking spaces etc. It is Denmark's newest, most modern amusement park with more than 60 hilarious activities. Although most of the park's amusements are mechanical, including the Dog Fart Switchback, The Water Rat, The Crazy Turtle, Beaver Rafting, The Shrimp and The Dragon, the park also has mission paths / Tarzan paths and other activities requiring the guests' active participation.

 

BonBon-Land is part of a group owned by the Spangsberg Family, who invented the BonBon sweets and BonBon-Land. BonBon Sweets is currently owned by The TOMS Group.

» Visit website: BonBon-Land
» Visit solution provider: Scanad Udviklingsbureau