Comwir needed a way to optimize the entire process of updating their product information.  Furthermore, they also wanted to enter a very competitive market. This meant that the company chose to implement their web solution in Dynamicweb after having scanned the market for e-commerce solutions thoroughly.

By combining their website and their e-commerce in a single solution, Comwir has successfully achieved the synergy that the company sought in connection with their new on-line business. Not only are they able to update their business information on the fly meaning that all information is kept up-to-date at all times. By using Dynamicweb Product Catalog, they are also able to gather and structure their product information in a single database.

Overview provides security

The possibility of targeting product presentations at both private and professional customers in a single solution, without having to produce a single line of code, means that the webmaster has a complete overview from a single solution. Managing everything from a central location reduces the risk of wrong information considerably.

“For newly established companies, it is a strategic necessity that all business aspects have been thought through. This especially holds true when it comes to selling your products on-line. Not only do solutions have to be interesting from a graphical perspective, they also need to support their primary objective which is to sell the actual products. It is also relevant to consider the business processes behind the web solution. By using Dynamicweb, Comwir has successfully created a business platform which is visually superior but also manages to support the underlying business processes which are crucial in the battle of  maintaining a profitable company”, says Palle Sørensen, sales manager of IBM Industries.
 

All on-line orders are sent from the user interface directly to the sales department at Comwir which subsequently distributes the orders to the relevant departments within the company (as part of a start-up phase from January to February 2006). The solution enables the company to extract essential statistics, such as order statistics of open as well as executed orders. This means that Comwir is able to maintain an overview of order flows and sales at all times.
 

Prepared for the future
 

Realizing that the Internet is constantly expanding and continuously offers more advanced uses, Comwir already now considers how they can optimize their use of the Internet. Moreover, they are planning to completely integrate Dynamicweb with their ERP system which will automate all their selling processes.

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