Summer is nearly here and with it comes the peak season for ice cream vendors. For Hjem-Is, a Danish ice cream vendor that have been bringing ice cream to the Danes since 1968, this summer seem destined to be even better than before. This spring a brand new communication platform has seen the light of day, bringing Hjem-Is’ online universe, their brochures, ice cream lorries and television advertisements together. The collected efforts will ensure continuous growth for Hjem-Is. 

Hjem-IS asked their certified Dynamicweb partner to create a tool that would allow the customers to order ice cream easily and quickly, carry out payments online and eventually receive a text message notification when the delicious ice creams are on their way int the lorries. This approach encourages the customer to make a purchase when they are inclined to do so, instead of having to wait until the next time an ice cream lorry comes by their house.

It has proven to be very effective! A striking increase in the number of visitors and record breaking sales during April should be enough to convince anyone.
 

Successful webshops are all about the conversion rate!

The success of any webshop highly depends on the solutions ability to converted visitors into customers. Even on the frontpage of www.hjem-is.dk the visitor is motivated to shop by large, inviting images of the many tempting ice creams. Images that link directly to check out pages, where the customer can order and pay at once. 

 
The clever map service is easily accessed from the frontpage and wil allow the customer to find out when the next ice cream lorry comes by, simply by typing in his home address. 

The service is created by integrating Dynamicweb CMS with the online map provider Kartena - and the customer can of course sign up to receive a text message notification when his ice creams are on their way, so he won't forget to pick them up when the lorry comes by.

By allowing their customers to sign up to a regular newsletter straight from the frontpage, they can send out information about campaigns and special offers to anyone who's interested.

 
Jette Kjær Nielsen, Marketing assistant with Hjem-Is, expresses her enthusiasm for the new online marketing platform: 

We have optimized our entire communication platform and one of our main challenges was that we had to re-design and optimize our website, but it really didn't take that long! In just under two months the website was ready to launch. The increase in sales and the feed back and reactions from our customers leaves no room for doubt - it's a huge success! 

About Hjem-Is

Hjem-IS has 10 independent distributors in Denmark. They carry out the distribution and sale of Hjem-IS ice cream with more than 100 ice cream lorries. Hjem-IS is one of the oldest and largest ice cream vendors in Denmark.