Clever Woman choose Canada... and Dynamicweb!

The Canadian Tourism Commision together with their agency DDB and Dynamicweb Partner, Next Inc. in Japan, created this stylish website for women wanting to travel to Canada.

The site is a part of a large campaign to promote Canada and its wide selection of leisurely activities. The target audience for this particular campaign website was Japanese women between 30 and 40 years of age, who might consider Canada as a holiday destination.

On behalf of their country the Canadian Tourism Commision is promoting themselves for clever, careerminded Japanese women, who want to go on holiday away from the buzz and noise of the city. In Canada they can escape to the serenity and stillness of the mountains. If they prefer a trip through the beautiful nature on horse back or just pamper themselves in one of the many spa & wellness centres, the choice is theirs.

Holiday services included

The website is a result of a cooperation between a group of partners and The Canadian Tourism Commision, among others Air Canada, American Express and H.I.S - a Japaneese Travel Agency. 

In order to acknowledge each of the partners involved they all have their company logos presented on every page on the website. The logos are also links to the websites of the partners, where you for instance can buy air plane tickets for your trip to Canada, book hotels or have the whole holiday planned especially for you. With the custom-built module Dynamicweb Banner Rotation it is possible to run statistics on of how often visitors have clicked on each of the logos.

By using the module Weblog The Canadian Tourism Commision have created an opportunity for the women who have travelled to Canada, to interact with each other, recommending places to stay and eat.

On each of the pages of the website you can find either video presentations or photo galleries displaying visual images of the many activities you can choose from.   With the help of these audiovisual aids, the website gives interested women perfect examples of how unique an experience a trip to Canada would be for them.

They can experience the beautiful nature, golfing, welness centres and gorgeous restaurants through the website and thus get inspired to book their own holiday.

The website was built on a Dynamicweb Business license with a customized Banner module, Forms extended module, Statistics extended module, Sitemap being the most prominent add-on modules.

» Visit website: cleverwoman.jp

» Visit website: nextinc.com 

» Visit website: ddb.com

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