July 2005 : Damcos

Web solution steers Damcos clear of troubled waters

When Damcos A/S changed its name from Danfoss Marine Systems in 2005, the company wanted to create its own communicative profile in order to appear as an independent company. At the same time, Damcos wanted to preserve the values and qualities which characterized the former company. With this in mind, the company chose a design line which gathered the best of both worlds.

Clear, communicative line

Thus, Damcos created a classic, tight Danish design which is used throughout their printed media as well as their on-line communication. Therefore, readers never doubt that Damcos is the sender of the information.

Correct and confidence-building communication is crucial in connection with safety on board e.g. tankers. With this in mind, we have based our on-line communication on a clear and unambiguous website. The aim of our website is that we, through a number of clearly defined approaches, offer our users quick access to our products. Moreover, we use our site to bring all of our international distributors and agents to-gether in a single, user-friendly solution.

- Claus Christensen

Damcos Ltd. (A/S)

In addition, the web solution uses graphic elements from Damcos´ printed media which helps to create a high degree of recognition and it also adds a feeling of seri-ousness to the solution.

Via short introductions, the three business areas provide access to extensive infor-mation within each area. Thus, users are easily able to find the information that they need, but they can also find supplementary information such as on-line brochures.

Unlimited knowledge sharing via on-line documentation

Damcos makes their extensive documentation within their business areas available on-line. This requires a fast and efficient way to update and renew their information. Moreover, by implementing the new solution in Dynamicweb, Damcos has eliminated the trouble of publishing new information at the very moment that it is available as the publication can be handled internally at Damcos. Thus, the company does not depend on external experts to perform the daily operation.

By maintaining a tight line throughout their entire profiling, Damcos created a solid and serious basis for their users to build a preference. However, this preference also entails the demand for high-quality documentation and information, and it also re-quires that the company take full responsibility for the contents. Damcos solved this problem by supplying their users with high-quality documentation through several communication channels. Moreover, it is vital that the documentation can be made available on-line instantly. With their Dynamicweb-based solution, we feel that Damcos gained access to a flexible and extremely useful tool which can be used in their everyday work”, says Claus Krogh Madsen from Simpatico which designed and im-plemented the solution.

Damcos in brief

Damcos is one of the world's leading suppliers of control units for the maritime in-dustry. The company's core competence is marine tank management, valve actua-tion and tank measurement. Damcos draw on more than 50 years of experience in developing solutions for the maritime industry. This high level of experience and ex-pertise means that Damcos is able to perform all types of maritime tasks through customized solutions which take the task, specifications and customer needs into consideration.

Related links

» Visit website: Damcos

» Visit solution provider: Simpatico

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Featured case study

July - Damcos

Web solution steers Damcos clear of troubled waters

Clear, communicative line

Unlimited knowledge sharing via on-line documentation

Damcos in brief