June - HTH
| June 2006 : HTH | ||||||
...you get a little extra from HTH |
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 HTH’s products originate from the bright and minimalistic Danish design culture and are rooted in solid workmanship traditions. HTH’s mission states that “you get a little extra from HTH”. This mission has contributed to the build-up of a strong brand and ensured that the company has been the most preferred kitchen supplier in Denmark during the last 40 years.
With their new website HTH has succeeded in transferring this mission to also include their internet-based communication…
Abreast of the future
HTH intends to constantly improve in order to provide their customers with the best experience possible, and this was the background for creating their new website. To obtain this goal, HTH turned to the bureau Brandpunkt which has several years of experience developing and designing web- and IT solutions. Brandpunkt is known for being at the cutting edge of the digital future and has specialized in developing dynamic solutions.
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Dynamic, innovative, and interactive
Brandpunkt therefore developed a web solution that was both dynamic and innovative while keeping the design stylish and simple. This was accomplished by using different elements, like at the front page where a Flash movie sequence is played when a user visits the website. Additionally, all HTH’s catalogues are available in an electronic format, which lets the user obtain a feeling of actually flipping through a physical catalogue.
Furthermore, on the product sites the users have the opportunity to zoom in on the different products to better view details and characteristics. If the user wants even more interactivity there is also the possibility to design one’s own kitchen online – in this way the user can live out dreams and try out all ideas in the virtual workshop.
“It is not just the visitors on the website who benefit from our new solution – our distributors also find it very useful. HTH utilizes the concept “The Red Market” where show room models are put on sale. Since the web solution is easily maintained and managed, each distributor has received a login to the website so they quickly and easily can put up products on sale. This helps bring distributors and customers closer together, and in this way the website is added extra value”, says Marketing- and Product Development Manager, Carl Kristian Birk, HTH.
The website is based on a Dynamicweb Portal solution, and besides the elements mentioned above, the website also makes use of more common elements, like the possibility for users to sign up for newsletters, read news about the company and its products, find the nearest dealer, and more. All things considered, HTH and Brandpunkt have composed a web solution capable of supporting the company’s internet-based communication in an innovative and dynamic manner. |
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HTH in brief HTH was founded in 1966 on the idea that “it must be possible to do things better” – a lot has changed since then, but HTH’s value foundation is still the same.
Today, HTH is represented in 11 countries and the products are sold exclusively through a chain of 130 stores owned by independent franchisees. HTH are part of the listed Swedish Nobia group, which is Europe’s largest kitchen manufacturer
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| Related links | ||||||
| » Visit website: HTH » Visit solution provider: Brandpunkt |
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