| October 2004 : Infusion Set | ||||||
| A user driven meeting point | ||||||
The demand for current and factual information is of vital importance in the medical industry, when users look for information about products. Not only concerning product information, but even more so regarding the usage of the individual product.
Demands for Infusion-Sets.comOne of the crucial aspects of the new solution was the need for a high degree of interactivity, be that in the form of question from users to the experts, or between users themselves. This was all to be done in a very user friendly setup for the users of infusion sets from Unomedical. The reason being that Unomedical wanted to reduce the time the spent on “settling worries” with user about the various products. This in combination with providing the individual user a very high level of freedom in his search for information.
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Furthermore, Unomedical wanted to update and maintain all aspects of information on the various products areas centrally. This needed to be combined with a controlled handling of the design and image line, which pulls the communicative platform in Unomedical into one.
It should be easy for users of products from Unomedical to sign up for news letters and user groups. When signing up for user groups it should be possible for the user to sign up for individualized interest groups, in order to ensure a dialog which is aimed at the target group.
”At NNIT we build our expertise on years of working with the special needs which apply for the medical industry. Based on that we were able to advise and guide Unomedical, and ensuring that we found the optimal solution for their website. It was important for the customer that the solution faced both the need for information about the products and the need for providing visitors with answers on using infusion sets. Also the need for “self help” through an online user forum, gives the users a high level of security. It is our experience that solutions implemented using Dynamicweb provides the company with an increased degree of freedom and independence, which in turn help integrated the website in the collective communication”, says project manager Sissi Andersen from NNIT, who have implemented the solution for Unomedical.
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The solutionA combination of various navigation forms makes it very easy for users to find an entry point, which they find relevant. The solution uses flash navigation, which easily switches between the various product lines. However, at the same time it is possible to access information through a standard top navigation. In other words the solution takes into account the different internet skill of the users, and ensures that the navigation is accessible for all.
The expert panel at Unomedical is constantly updating the information about products and the usage of infusion sets. In addition to this they provide advice on general aspects in connection with the day to day problems faced by patients with diabetes.
In order to meet the special needs for the solution NNIT has developed special modules, which make it possible for the user to find the infusion set, which suits his or her needs. By choosing from a series of choices the user is presented with the infusion sets that fit the chosen solution best.
Through user adjusted forums it is possible for users of various infusion sets to exchange experiences with other users, in a forum which caters to the needs of this particular user group.
The rather extensive need for special solutions on the site has been meet through a combination of standard software and modules developed specifically for the website by NNIT. Thus ensuring the intuitive and user friendly approach to updates on all levels in the system by the daily administrators who maintain the solution.
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| Related links | ||||||
| » Visit website: Infusion Set » Visit service provider: NNIT |
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