chung shi - Time to balance!
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The principle behind the chung shi shoes is based on ancient Asian wisdom about the positive and integrated effects of acupressure and foot massage. For thousands of years, Asians have used bamboo mats to relax feet, legs and the whole organism. This philosophy has been integrated into the development of the chung shi AuBioMo® shoe that improves the body alignment during walking and the general blood circulation in the feet and legs. It was clear from the beginning that the company behind chung shi, Fit for Life, required a powerful multi-lingual platform in order to market their products online in both Spain and Portugal. Also, because of their close cooperation with physiotherapists and chiropractors, they needed a flexible eCommerce solution that could handle their complex discount system based on reference numbers. With Dynamicweb, this was all possible.
By combining their website and e-commerce in one single solution, Fit for Life can now both market and sell their chung shi products online in different languages. The freedom of design in Dynamicweb allowed the company to create a stylish website inspired by the oriental origin of the chung shi shoes where several small Flash movies add an exclusive look and feel to the website.
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Besides the Language/Area module, chung shi has also implemented Dynamicweb Dealer Locator that enables the visitors to retrieve detailed information about the benefits of the shoes in their own language and at the same time find the closest retail outlet. The Dynamicweb Product Catalogue provides chung shi with a powerful eCommerce solution that allows an easy management of the different types of product groups, variants and stock levels.
Director of Fit for Life, Jannich Petersen, explains how Dynamicweb’s internationalization capabilities helps support their business:
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chung shi's new website is based on the Dynamicweb Business application that together with the Dynamicweb Language/Area module provides a stable and yet flexible platform for a company with an internationally oriented market focus.
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Fit for Life in short Fit for Life is a fast growing company specialized in health products that can help people enhance their quality of life. The company's main focus in on products that can act preventive and strengthen the mind and body of their users while doing their daily tasks. With their new website, Fit for Life introduces their chung shi footwear products to the Spanish and Portuguese market.
Related links: www.chungshi.es |
