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Online Marketing
Get more customers with targeted online marketing.
Online Marketing Center - to be launched in January 2012
Lead tool
With Dynamicweb's lead tool you can identify a part of the visitors. For business-to-business customers this presents an opportunity of building a pipeline of potential customers.A/B testing
With A/B tests, also known as split tests, you can make decisions based on facts. If you, for example, want to test whether the green or the orange button converts more you can create two almost identical pages. Dynamicweb can then present the visitors to these pages in a random order and from the results it will be clear which button has the better conversion rate.Profiling
Should visitors be directed to the front page or to the content they are searching for? Profiling is a tool that will give you the option of presenting the customer with more relevant content, and thereby increasing the conversions. For example, customers who search Google for "Bali holiday" will be directed to the page on your website that is about Bali holidays.
Search engines get you more customers
Battle of the search engines
Between 50 and 80 % of visitors make their way to your website or webshop via the search engines. Dynamicweb is made for automating part of the time consuming tasks surrounding search engine optimisation. This leads to better rankings and ultimately, more traffic on your website.
SEO og SEO Express
SEO Express is an integrated step-by-step guide to better search engine optimisation. It makes suggestions for keywords and titles and simultaneously gets you towards the top of the search engines.
Understanding your users and creating leads.
A good web solution is relevant and targeted. Dynamicweb's statistics tools map the behaviour of the users. This way, you are able to continuously adjust the solution to your target group. You will also get tools to identify concrete leads, as well as tools to promote cross-selling and additional sales.
Social media, email marketing and cross media
Social media
Social media like Twitter, Facebook and LinkedIn help you reach your target groups efficiently. Content from Dynamicweb can be distributed to these services, and feeds from social media can be displayed on your website or in your webshop.Cross media
Dynamicweb interacts with other online channels such as social media, mobile phones, smart phones, RSS-feeds, affiliate programmes and online price comparison services. The relevant channels are usually pointed out in cooperation with our partners after analysing the business needs.
